I partner with successful, ambitious women to help them manage fertility treatment alongside their careers, without losing ground on either. Career and work is at the core of everything I do. That's what makes this different.

I spent more than 20 years in marketing across the BBC, Hearst, News UK, Freesat and tech start-ups, reaching C-suite level. During that time I went through IVF, recurring miscarriages and ectopic pregnancies.

The confidence erosion from recurrent miscarriage crept up quietly. By the time I noticed, I was already operating as a much smaller version of myself. I worked really hard to rebuild my career, my sense of self, my trust in what was possible. That's the work I now do with other women.

I qualified as a coach in 2020 and hold an Emotions Coaching Practitioner qualification. I'm also Director of Engagement at Fertility Matters at Work, the UK's leading provider of fertility workplace training. I was Highly Commended for Best Fertility Coach and Best Fertility Advocate at the European Fertility Society Awards 2025, and I front the Stylist and Tommy's Every Loss Counts campaign.

My coaching is empathetic but pragmatic. I'm not here to help you feel better about standing still. I give clients the space to come up for air and focus on what they can actually do, without pretending what they're going through isn't happening.

I coach from the scar, not the wound. I've come through it, which means I can see the path ahead more clearly than you can right now.